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 CIC/CASE
Advancement Study
In partnership with the Council
for Advancement and Support of Education (CASE), CIC has sponsored
a series of studies of the institutional advancement practices of small and mid-sized
private colleges and universities. Five studies have been jointly
conducted, roughly every seven years, dating back to 1976. Information
from these comparative studies have provided useful information on mission-critical
activities to CIC member institutions as well as a useful portrait of
the institutional advancement activities of smaller independent colleges.
The CIC/CASE Advancement Study covers a wide range
of advancement activities and functions, including:
- management, staffing, and budget of institutional advancement activities
- fundraising goals, as well as roles of the president and trustees
- public relations, marketing, and communication activities
- alumni activities
- admissions, and recruitment activities
Program Status: The most recent report, Advancing Small Colleges: A Benchmarking Survey Update, was published by CIC and CASE in 2008. Copies of the report are available here.
The previous report, Advancing Small Colleges: Strategies for Success, was published in 2001 and is available at: http://www.case.org/x5144.xml.
Independent Newsletter Article:
Winter/Spring 2008: CIC/CASE Publish Report...
For questions about the CIC/CASE Advancement Survey, contact
CIC Senior Vice President Hal Hartley at hhartley@cic.nche.edu
or (202) 466-7230.
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