Teresa (Terry) Flannery is a strategic, innovative, and collaborative higher education leader with more than 35 years of experience in a wide range of functions, including advancement, admissions and enrollment management, and student affairs. She has worked at large, medium, and small institutions, both public and private, and has led some of the most successful brand campaigns in higher education. She is also a consultant, speaker, and author of How to Market a University: Building Value in a Competitive Environment.
Flannery is executive vice president and chief operating officer at CASE (Council for Advancement and Support of Education), the global nonprofit association dedicated to educational advancement professionals. Before coming to CASE, Flannery held the chief marketing officer role at three institutions, as interim vice president for marketing and communication at Stony Brook University, as vice president of communication at American University, and as assistant vice president at the University of Maryland. She holds a BA in English and a MA and PhD in education, all from the University of Maryland.