The “Enrollment Cliff” of 2026 is no longer forecast; it is our operational reality. However, this narrative of decline masks a more complex story of regional shifts, technological disruption, and untapped potential. This session will be a discussion about the evolving landscape of enrollment. Together, we will explore the decline of high school graduating class sizes, how AI is rewriting the student search journey, how to address value proposition questions, as well as how a strategic focus on “post-traditional” learners to bridge the demographic gap. Participants will gain takeaways and real-world experiences to assist member institutions’ enrollment missions with the needs of the 2026 learner and beyond.