How often have you heard or felt, “Our program is our best-kept secret—we just need to promote it.”? Promotion, while important, is not a sustainable strategy for every program—especially if there are not enough resources to promote every program individually. Join this panel of marketing and academic officers as they illustrate outcomes of strong collaborations that not only unlock the potential for a robust academic program portfolio but also drive long-term programmatic success.
Kristen Lainsbury, Vice President, Marketing and Communications, Earlham College (IN)
Rick Stephens, Interim Provost, Earlham College (IN)
Chair: Kin Sejpal, Vice President and Chief Marketing Officer, University of Redlands (CA)