Marketing Starts with Product: Developing a Strategic Relationship with Chief Academic Officers and Chief Marketing Officers at the Program Level

November 6, 2023

How often have you heard or felt, “Our program is our best-kept secret—we just need to promote it.”? Promotion, while important, is not a sustainable strategy for every program—especially if there are not enough resources to promote every program individually. Join this panel of marketing experts as they illustrate outcomes of strong collaborations between CAOs and CMOs that not only unlock the potential for a robust academic program portfolio but also drive long-term programmatic success.

Shane Baglini, Senior Director of Marketing and Recruitment, Muhlenberg College (PA)
Kristen Lainsbury, Vice President, Marketing and Communications, Earlham College (IN)
Kin Sejpal, Vice President and Chief Marketing Officer, University of Redlands (CA)
Chair: Todd Woodward, Vice President for Strategic Communications and Marketing, Colorado College (CO)