Mission, Markets, and the Common Good: A Strategy Simulation for Institutional Leaders

January 6, 2026 Waterside Ballroom 12

Colleges and universities face an increasingly urgent challenge: how to honor their missions and commitment to the common good while sustaining the enrollment and revenue needed to thrive. In this highly interactive simulation, working through a case study drawn from real-world data, participants will make decisions across academic, co-curricular, and extracurricular areas, exploring how these choices shape the student experience, market positioning, and financial sustainability. Real-time predictive modeling will provide immediate feedback on how different strategies affect enrollment, net revenue, and institutional strategy.

Brian Bruess, President, College of Saint Benedict and Saint John’s University (MN)
Craig Goebel, Principal, Art and Science Group
David Strauss, Principal, Art and Science Group
Nanci Tessier, Principal, Art and Science Group