Data is not just for collection and visualizing; data can be a powerful tool in effective storytelling. As the state councils work to more clearly and effectively tell the stories of independent colleges in their states and to advocate for their institutions and their students, it is imperative to understand the role data plays in effective storytelling. This interactive seminar will focus on identifying the stories you need to tell, the data available to tell it, and the impact you intend to make. Participants will actively engage in table discussions and activities through reflection, evaluation, and innovation in use of data.