Sessions

In this inclusive event, women and those interested in issues related to women in higher education are invited to join discussion groups on current issues. Featured Speaker Donna Carroll, Executive Director, Association of Catholic College and Universities Donna M. Carroll joined the Association of Catholic Colleges and Universities (ACCU) in September 2023 as executive director. […]

Boxed lunches will be provided for all Institute participants.

It is so often heard in faculty or board meetings: “We are the best kept secret.” “If only we could do a better job telling our story.” Institutional leaders are eager to learn how to organize, resource, and measure marketing efforts, which they expect will lead to institutional awareness and greater success in reaching institutional goals. However, such comments reflect a fundamental misunderstanding of marketing’s full strategic purpose, or how it is effectively deployed in higher education.

Connect with representatives from sponsor organizations to learn more about their services and area of expertise.

Every institution has stories to tell about its origin and its history—and some of those stories are painful, potentially shameful when viewed through a contemporary lens, or at least out of touch with the institution’s current reality. During the past few years, CIC has developed several grant programs designed to help member institutions rethink, reframe, […]

Schedule individual appointments with selected experts. Individual consultants’ schedules vary. Please sign up in advance by clicking the Sign up for Consultations link in the organization’s Sponsor page in the Guidebook event app.

<em>(by invitation only)</em>

Speak with industry-leading experts in a casual and collegial atmosphere face-to-face or via Guidebook. Representatives from sponsoring organizations at the Contributor level and above are available for conversations at their organizations’ display tables in Grand Ballroom Foyer.

Breakfast will be provided for all Institute participants.

Ecumenical Worship Service<br>Convener: John S. Vassar, Provost and Senior Vice President for Academic Affairs, University of Mary Hardin-Baylor