​Encoura believes that education is the transformative catalyst for individual success and community potential. For nearly 50 years, the mission at Encoura (formerly known as NRCCUA) is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. They provide custom technology solutions that combine Eduventures thought leadership research, data science, strategic enrollment services, and multi-channel marketing to serve over 2,000 higher education institutions. Their partners benefit from their focus on encouraging students to find their path, while also helping high schools, colleges, and universities better serve students to significantly improve outcomes.