Low trust, economic headwinds, policy challenges, and the never-ending media cycle are all obstacles to meeting our institutional goals. This interactive workshop will give you tips and resources for authentic storytelling that breaks through sameness and media noise to gain the interest of a skeptical public. Learn how effective storytelling can drive enrollment, boost philanthropy, and persuade policymakers and the public. Come prepared with your institution’s “best kept secret” and learn techniques for making it relevant and memorable to your target audiences.
Chad Berry, Vice President for Alumni, Communications and Philanthropy, Berea College (KY)
Ellen de Graffenreid, Vice President of Communications and Marketing, Grinnell College (IA)
Joel Malina, Partner, Brunswick Group
Interactive seminars cover important issues that currently impact independent higher education. They are designed to be practical and hands-on with clear learning outcomes. Each will include examples of replicable models for participants to use when faced with the situations covered by the seminars.
These interactive seminars are free of charge and do not require pre-registration, but they have limited capacity. Space is available on a first-come, first-served basis.